Why listening deeply is so hard

It’s not just about ‘lending an ear’

Illustration by Vijay Verma

1. The setting contains distractions

Illustration by Mariana Gonzalez Vega

2. You need to take an interest in the person and what they have to say

Illustration by Vijay Verma

3. You have your own agenda and it is not being met

Illustration by Vijay Verma

What if the participant doesn’t have much to say about how they could be a potential user of my client’s product?

What if the participant has no relevant sharing about my client’s product or industry?

Independent Researcher, Content Strategist and Leadership Mentor in Malaysia. Previously Design Lead at Traveloka Malaysia & Singapore.

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